Serious research.
Deeply unserious titles.
The questions, the evidence and the moves I’d make next. A live scan for a customer brand, the research behind AI answers, and where Reddit fits in the mix.
I ran the scan. The content calendar needed a lie down.
One customer brand, 23 Reddit threads and a much better starting point than “we should probably post something.”
The AI did its research. It found a guy on Reddit.
How much Reddit actually shows up in AI answers, why tiny threads matter, and where I put it in the plan.
Your content needs receipts. The robot has trust issues.
I read the original GEO paper. The interesting part is the evidence. The fine print is pretty interesting too.
Four answer engines. Four different bartenders.
Why a win in one answer engine tells me very little about the other three. Reddit is part of that story.
Your GEO strategy is three Reddit comments in a trench coat.
A 75,000-brand study, a suspiciously tall strategy, and why I want more than one channel doing the work.
GEO/AEO is a fast-moving marketing space. Updated through Q3 2026.